🌊 The New Wave of Marketing Personalisation with AI - Generative Personalisation

Happy Friday! Thanks for tuning into another Bravo Email, even if it's for a minute I appreciate it! I do my best to get you caught up on the latest and greatest marketing, business and money tips to get you to the next level.

What to expect:

• 💵 Earn Up to $200 Per Hour with TaskRabbit: Your Next Side Hustle in 2023

• 🌊 The New Wave of Marketing Personalisation with AI - Generative Personalisation

💵 Earn Up to $200 Per Hour with TaskRabbit: Your Next Side Hustle in 2023

Welcome to a new segment I'd like to introduce where I give you side hustles that can put some extra bread in your pockets. These are things either I have done or have someone close to me do so i'm not giving you guys an expired sauce.

(not sponsored btw)

Looking to boost your income with a flexible side gig? Check out TaskRabbit! This platform connects go-getters (like yourself) with odd jobs in your area, offering the potential to earn an impressive hourly wage of up to $200.

With TaskRabbit, you have the freedom to choose when and where you work, making it an ideal option for those seeking financial independence.

Whether it's assembling furniture, sprucing up homes, or providing specialized assistance with Ikea products, TaskRabbit offers a diverse range of tasks to match your skills and interests.

So how does it work?

Simply download the app and embark on your entrepreneurial journey.

Browse through available gigs, select one that catches your eye, and boom!

You're ready to start earning.

AND

You have the liberty to set your own rates, giving you the power to determine your financial success.

How much can I earn?

For reference, cleaners in Orlando, FL, can rake in $21 to $40 per hour, while painters have the opportunity to command an impressive $104 to $200 per hour for sprucing up a single bedroom.

Plus, the more tasks you complete, the more you can earn. TaskRabbit even allows clients to tip Taskers, putting extra money in your pocket.

Work on your own terms, whether it's during evenings, weekends, or whenever you have some spare time. It's the perfect opportunity to achieve financial goals, pay off debts, or simply treat yourself to something special.

To get started, you must meet the requirements:

• Being at least 18 years old

• Having a valid Social Security number

• Being legally eligible to work in TaskRabbit's active cities.

• A one-time registration fee of $25 is required, but beyond that, TaskRabbit won't take a cut from your earnings. You keep what you earn!

Check out their Website!

🌊 The New Wave of Marketing Personalisation with AI - Generative Personalisation

Generative Personalization is revolutionizing the world of marketing by utilizing the capabilities of generative AI models to create dynamic, personalized content.

How?

Unlike traditional personalization techniques that rely on historical data and behaviour to make recommendations or adapt existing content, generative personalization takes personalization to a whole new level by making entirely new, customized content for each individual.

The levels of personalization can be categorized as follows:

1. Unpersonalized: This approach delivers a one-size-fits-all message that may not resonate with individual preferences or needs.

2. Direct Personalization: Data-driven personalization involves incorporating specific information, such as the recipient's name or previous purchase, into the content using basic if/else statements.

3. Segmentation & Dynamic Content: This level involves creating multiple versions of content and presenting them to specific groups of individuals based on predefined segments or dynamically loading pre-existing content based on individual attributes or behavior.

4. Generative Content: Generative AI enables marketers to create content more efficiently and on a larger scale. It expands the library of content variations for segmentation and dynamic content, allowing for rapid scalability.

5. Generative Personalization: This is where the true power of generative AI shines. Marketers can provide personalized AI prompts that instruct the AI to generate unique and tailored content for each individual, going beyond pre-existing content limitations.

The mechanism behind Generative Personalization is straightforward.

On one side, we have customer data, and on the other, a prompt template.

By combining these elements, a personalized AI prompt is created to guide the AI model.

When the personalized prompt is executed, the AI generates output that can be stored or used directly.

The generated content is not restricted to any specific format; it can encompass text, images, audio, print, video, products, emails, social media posts, code, or any combination thereof.

Automating the process of invoking the appropriate prompt and data allows Generative Personalisation to scale seamlessly. While some marketers may initially feel a loss of control or question the quality of the output, in practice, the generated content can be as limited, innocuous, or impactful as the prompt template instructs.

What sets Generative Personalization apart from traditional personalization is its ability to create entirely new content.

Rather than relying solely on the customization of existing content, generative AI opens up unprecedented possibilities.

How can I start?

Use free advanced AI systems like

• GPT

• MidJourney

• DALL-E

And make sure your prompt has all of the following so the AI is not guessing.

• ​​[Your persona]

• [Your knowledge]

• [Your traits]

• [Steps to the task]

• [Your task]

• [Goal]

• [Format]

Generative Personalisation empowers marketers and content creators to generate never-before-seen content that is not only unique but also highly relevant and useful.

For instance, imagine a DIY home improvement retailer seeking to tailor content to customers' specific projects. Instead of creating thousands of versions of emails, a few prompts can be designed, and the AI can generate personalized versions by incorporating customer data. This approach allows for the highlighting of relevant product features based on individual situations, interior decorating styles, and previous purchases.

Prompt craft or prompt engineering plays a crucial role in generating effective content with AI.

It requires skill and refinement to design prompts that leverage AI's strengths in specific contexts.

With generative personalization, marketers face an additional layer of decision-making, such as determining the AI's freedom, content formats, data selection, and level of personalization.

Generative Personalisation also extends to generating relevant images.

Instead of spending hours searching for stock images, generative AI allows users to input their desired image description and generate customized visuals instantly. By incorporating personal data, location, and other variables, marketers can create images that are not only visually appealing but also highly relevant to subscribers and the newsletter's topic.

By harnessing advanced AI models, marketers like us can unlock unprecedented levels of personalization, engagement, and delight for their customers, leading to enhanced marketing strategies and customer experiences.

Don’t fall behind.

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