- Brandon's Newsletter
- Posts
- 🦸 How we helped a brand regain control of their search traffic while adding 40K in revenue to their store.
🦸 How we helped a brand regain control of their search traffic while adding 40K in revenue to their store.
Brandon Villar
July 10, 2023
Welcome back you… you beautiful marketing mfs. To cure your hangover from this weekend, here’s your daily dose of knowledge and some news, let’s see what’s new. 👇
What to expect today:
🦸 How we helped a brand regain control of their search traffic while adding 40K in revenue to their store.
🔼 Level up your segmentation.
👂 Mark Zuckerberg releases new platform Threads!
🦸 How we helped a brand regain control of their search traffic while adding 40K in revenue to their store.
Your competitors are always trying to find a way to get one up on you.
And you’re trying to do the same thing.
Using Google Ads you can see this happening in real time because if you’re not utilizing your brand keywords someone else will.
Look at this example:
A client of ours had this problem and was infuriated because he knew that those mfs were stealing HIS customers.
So how do we undo this and regain control?
Well, there are plenty of ways that competitors can steal your traffic but here’s the most basic one so we’re not here all day.
Search for the brand-related keywords that competitors bid on.
Use those keywords within your search campaign and outbid your competitors.
Once we did this our client’s traffic came back into their control and could sleep soundly.
And in the first month, we managed to get them a 16.59 ROAS, spending $2.67K to make them $44.3K
Let me know if you want a super email explaining the 10 ways competitors can steal your traffic by replying to this email 🙂
🔼 Level up your segmentation.
In the realm of email targeting, two approaches await.
Broad
Narrow
Cast a wide net to reach a vast expanse of subscribers, knowing some may venture off.
Alternatively, adopt a focused approach, tailoring emails exclusive to your engaged audience.
By understanding their preferences, you'll hit the bullseye with remarkable accuracy to allocate less engaged subscribers to different paths to ensure optimal engagement.
Envision engaged subscribers as harmonious notes in a grand symphony, enhancing your brand reputation and email deliverability. Nurture this segment like a devoted gardener, allowing them to bloom brightly.
Care for less engaged subscribers like delicate buds, maintaining balance in your email ecosystem.
Revive dormant seeds by segmenting your list based on engagement levels.
Nurture growth when signs of renewed interest emerge, guiding subscribers toward higher engagement.
Remember, subscribers seek exclusive
Opportunities
Valuable insights
Personal enrichment.
Embrace these aspirations to foster meaningful email interactions, and watch your engagement flourish.
👂 Mark Zuckerberg releases new platform Threads!
With more than 30M downloads in the first 16 hours, people are loving the new meta platform Threads.
On the other hand, Elon seems to hate it, already filing a lawsuit against them.
How are we feeling about it? Could it be the new money Twitter?
If you learned anything follow me on socials!