📶 Read this before starting Google Ads for your business. 

Author

Brandon Villar
June 26, 2023

Welcome to the second newsletter…! Well, I'm still a/b testing out some names so if you have any ideas better than” the second newsletter” shoot me a reply. Nevertheless, ill be explaining the processes we use to make our clients $$$ through digital marketing and paid ads.

What to expect today:

  • 📶 3 signs Google ads are worth the effort for your business.

  • đź“š Difference between Broad, Exact and Phrase match.

  • đź’¸ A new way to get paid from TikTok

📶 Read this before starting Google Ads for your business.

3 signs Google ads are worth the effort for your business.

We recently had a client that did 78x in 3 days on their drop.

In short, They wanted to see if Google Ads could be profitable for their brand so they requested we spend as little as possible to see if we could get results.

We set budgets to $5/day.

And we made them 3.12K with only spending $40 at the end of their drop.

Here’s Proof:

But this was only possible because their business met the requirements to have successful Google ad campaigns.

Google Ads are like a double-edged sword.

The platform can potentially give you a 10x (or more) on your ad spend or drain your credit card for everything it has.

So how do you know if Google ads will be profitable for your business?

1. Website:

Your business should have a well-optimized website that is user-friendly, visually appealing, and designed to convert visitors into customers. A smooth checkout process and clear call-to-action are crucial elements to drive conversions.

2. Relevant Target Audience:

For Google Ads to be profitable, it is crucial that your business has a clear understanding of its target audience and can effectively reach them through the platform. Research and identify the demographics, interests, and online behavior of your ideal customers. This information will help you create highly targeted ad campaigns that resonate with your audience, increasing the chances of driving conversions and achieving a favorable ROI.

In the case of our client, they already had a strong social media presence which we could leverage for keywords.

3. Competitive Advantage:

To increase the likelihood of profitability with Google Ads, your business should possess a compelling competitive advantage in the market. This means offering unique products, services, or value propositions that differentiate you from competitors. Understand your competitive landscape and identify what sets you apart. By leveraging your distinctive strengths and communicating them effectively in your ad campaigns, you can attract and convert customers more effectively, ultimately leading to a higher likelihood of success with Google Ads.

Our Client had an irresistible offer come the time of their drop, which we included in all of the ad copy for the campaigns.

If your business hits all three of these points it is a high chance Google will crush for you.

đź“š The difference between Broad, Exact and Phrase match.

Broad match, exact match, and phrase match are different keyword-matching options in Google Ads that determine how closely the search terms or queries must match the keywords in order for your ads to be triggered.

Here's an explanation of each so you can use them to your advantage:

1. Broad match

When using broad match, your ads can show searches that include variations, synonyms, related searches, and other relevant variations of your keywords. This match type offers the widest reach and allows your ads to appear for a broader range of search queries. For example, if your broad match keyword is "running shoes," your ads may show searches like "buy sports shoes" or "best athletic footwear."

2. Exact match:

With exact match, your ads are shown only when the search query matches your keyword exactly, without any additional words before, after, or in between.

This match type offers precise targeting and is denoted by enclosing the keyword in square brackets, such as [running shoes]. Your ads will appear for searches like "running shoes" but not for variations like "best running shoes" or "running sneakers."

3. Phrase match:

Phrase match allows your ads to show when the search query includes the keyword as a phrase, in the same order, and may have additional words before or after it. This match type provides a balance between reach and specificity.

It is denoted by enclosing the keyword in quotation marks, such as "running shoes". Your ads will be triggered for searches like "buy running shoes" or "discounted running shoes" but not for variations that change the order, such as "shoes for running."

By choosing the appropriate match type, advertisers can control the level of precision and reach for their ads, ensuring they are displayed to relevant audiences while avoiding irrelevant clicks. It's important to consider the specific goals and targeting strategy when selecting the appropriate keyword match type for your Google Ads campaigns.

TikTok’s newest feature could be a game changer in the market! Could this be the start of the craziest affiliate program? Let me know your thoughts.

That’s it! If you enjoyed this or learned anything, share it with a friend!

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