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BRAVO - YOUR E-COMMERCE INSIDER
⏱️ Read Time: 4 minutes
🎉 What’s good mfs
I plan to use this as a medium to share my e-com resources i’ve accumulated in the last 5 years to you guys. Whether you’re anxious u haven’t started q4 prep or literally have a tree up in the office already for motivation, i’ve got the insights to keep your e-com game on point.
🗂 Today’s Menu:
1️⃣ The rise of AI in customer support: What it means for your biz.
🔥 Why UGC (User-Generated Content) is your secret weapon for Q4.
👀 TikTok Shop: Is it really worth the hype?
1️⃣ The rise of AI in customer support: What it means for your biz.
AI is no longer just a buzzword—it’s flipping the script on how businesses interact with customers. We’re talking 24/7 chatbots, automated email responses, and more.
When AI was in the forefront of the media that was one thing… Now that the mainstream media has been quiet about it that’s how i know mfs are making serious moves with AI… So its time to lock in
AI handles the boring stuff, freeing up your team to tackle the heavy-lifting. Think about all the time saved automating FAQs, order tracking, and returns.
The result? Faster response times, happier customers, and your team can focus on what really matters.
If AI isn’t part of your strategy yet, now’s the time. The holiday season is coming in hot, and you don’t want to be buried under a mountain of customer inquiries. Let AI take the load off.
I have direct access to a lot of the AI software’s my clients are using to run it up so if you need some direction i can send some of the best ones your way
🔥 Why UGC (User-Generated Content) is your secret weapon for Q4.
The holiday rush is coming, and if you’re not ready to unleash the power of UGC, you’re missing out. People trust people… it's that simple.
When potential customers see others raving about your products, they’re way more likely to jump on board. Ads with UGC have a 4x higher click-through rate. Facts.
Here’s how to make it work for you:
Feature Reviews: Drop those genuine customer reviews all over your product pages and social.
Run a Contest: Get your customers to share photos or videos of your products in action. Throw in a holiday twist and offer a prize for the best entry.
Micro-Influencers: Partner with influencers who know your niche inside out. Authentic content for the win.
The goal?
Make your customers feel like they’re part of the fam. And what better time to do that than during the holidays?
👀 TikTok Shop: Is it really worth the hype?
TikTok Shop is blowing up, but is it the right move for your business? With its unique mix of entertainment and e-com, TikTok Shop gives you a fresh way to connect with younger shoppers who are all about online buys.
Here’s the scoop:
Seamless Shopping: TikTok Shop lets users buy directly through the app, keeping the shopping experience smooth and in-the-moment.
Influencer Love: TikTok Shop thrives on influencer collabs. Products get showcased in real-time to super engaged audiences.
Early Bird Advantage: Jumping in early could give you a leg up, especially if you’re in a niche that TikTok’s audience vibes with.
But let’s be real tho TikTok Shop isn’t for everyone. It’s perfect if you’re targeting Gen Z and Millennials, and if you can pump out short, engaging videos. If that’s your ting, it’s time to explore TikTok Shop as part of your holiday game plan.
P.S. Thinking about dipping your toes into TikTok ads? i’ve got a 0 Risk Performance Trial just for you—no upfront commitment, just results. If you’re curious to learn more or want to chat about how I can help boost your campaigns, feel free to book a quick chat at your convenience. No pressure—just here to help!
🚀 Case Study: How TikTok Ads Brought a Beauty Brand 9x ROAS
One of our beauty brand clients came to us, lost in the sauce for lack of better words. Despite killer products and a solid following, they just couldn’t hit that next level with Facebook and Insta ads.
TikTok entered the chat.
The Challenge: They had never run TikTok ads before and needed to make a splash with the platform’s younger, super-engaged crowd—all while staying true to their brand vibe. Oh, and they needed to see a solid ROAS to justify moving budget from other channels.
Our Game Plan: I set them up with our 0 Risk Performance Trial for TikTok ads, meaning they could test the waters with zero upfront risk. I told them to put up 5 racks for ads and lets us send it LOOOL—Here’s what I did:
Content that Hits: I teamed up with micro-influencers who genuinely love beauty products. They created organic, relatable content that showcased the brand in real, everyday settings. No fancy production, just raw vibes.
Smart Targeting: Using TikTok’s interest and behavior targeting, I zeroed in on beauty junkies and skincare lovers. Plus, I created lookalike audiences based on their existing customers.
Relentless Optimization: I kept a close eye on the numbers—CTR, engagement, conversions—and tweaked the ads in real-time. A/B testing? You bet. I only put budget behind what was working.
The Results: The TikTok campaign smashed it. In just a month, they hit a 9x ROAS and proved TikTok was more than just a fun experiment—it’s a serious sales channel.
Here’s the breakdown:
Ad Spend: $4,250
Revenue Generated: $22,700
ROAS: 5.34x
Impressions: 1.18 million
Clicks: 42,670
CPC: $0.10
Key Takeaways:
Be Real: TikTok’s audience loves authenticity. You don’t need flashy ads—just be real.
Micro-Influencers for the Win: They added credibility and boosted ad performance.
Test, Tweak, Win: Constant testing and optimization made all the difference.
Conclusion: TikTok isn’t just a platform for fun videos—it’s a serious revenue driver. This beauty brand is now all-in on TikTok, and the results speak for themselves.
That’s it for today, folks! Keep hustling, keep growing, and i’ll catch you in the next one
